Plus: Treasure ecosystem — a Sleeper?

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Here are key highlights of this week:

• 🔥Nike to bring dot.swoosh collectibles to EA Sports

• 🚀GameStop teams up with Telos blockchain

• 👀TreasureDAO gaming ecosystem — a sleeper?

Let’s get started!

🔥Nike to Bring Dot.Swoosh Collectibles to EA Sports

Nike continues to double down on its digital division in Web3 while remaining the biggest earning brand from NFTs. With the latest partnership with EA Sports, Nike aims to bring its virtual creations to future gaming titles of EA.

Wondering why? Nike recognizes their future customers are spending tons of time and money inside games. But they don’t have a strong footing in gaming IP and licensing-wise.

So by partnering with EA Sports (which has over 600 million active players), Nike is essentially trying to shift the balance. And here’s how:

DotSwoosh is the home of Nike’s virtual creations. The first collection of DotSwoosh is Our Force 1 boxes. These are essentially the digital version of the famous Air Force 1s, and they are claimed in the form of NFTs.

What does this mean for EA Sports? So these virtual creations will be used to make player experiences more personalized. Both brands want to unlock a new level of customization and give players freedom of self-creation and provide opportunities to showcase their creativity.

DotSwoosh platform is still in beta. And we don’t know what this integration will look like and what Web3 activations both companies are focusing on.

What we do know is that there is so much room for experimentation and aim for a breakthrough in Web3. And Nike is deciding to take that chance. It also won’t be shocking if we see Adidas, Puma, and other brands do such integrations to gain IP exposure.

🚀Gamestop Teams Up With Telos Blockchain

Gamestop, the renowned gaming and accessories retailer, has recently joined forces with Telos Foundation. This collaboration aims to bring mainstream games to the Telos blockchain, marking a significant step in Gamestop's web3 strategy.

To facilitate this endeavor, Gamestop has unveiled its web3 games launcher, Gamestop Playr. Through this platform, Telos will gain access to mainstream gaming distribution, opening up new possibilities for gamers in the blockchain realm.

Last year, the company announced its plans to develop an NFT marketplace for gaming products and joined forces with Immutable to establish a $100 million grants program for developers interested in building NFT games on the Ethereum scaling protocol.

By teaming up with Telos Foundation, Gamestop will expand its ecosystem, enabling users to indulge in web3 games supported by Telos. Central to their offerings is the operation of their own decentralized and high-performance L1 blockchain, aptly named Telos.

👀TreasureDAO Gaming Ecosystem — a Sleeper?

Treasure is one of the fastest growing gaming ecosystems in Web3. It was initially on Ethereum but later migrated to Arbitrum for a better blockchain environment for games.

Since migrating to Arbitrum, Treasure saw tremendous growth across the board:

- Launched 20+ games

- 95% gaming activity on Arbitrum belongs to Treasure

- Processed over $280 million volume

And much more! So what led to this growth? Let’s dive into what makes up Treasure and beyond.

What is Treasure?

Treasure stands as a remarkable gaming ecosystem that extends unwavering support to game developers. It serves as an all-in-one hub, offering a marketplace, community support, the coveted reserve currency token $MAGIC, and liquidity pools.

For avid gamers, Treasure acts as a treasure trove, providing a gateway to discovering extraordinary new games, engaging in thrilling tournaments, and indulging in the excitement of trading in-game collectibles.

Pillars of Treasure Ecosystem

• Governance: Governance forms a crucial foundation for everything happening within Treasure. $MAGIC holders who stake their tokens gain the ability to propose and vote on improvements. These proposals primarily focus on onboarding new projects and establishing revenue sharing agreements.

• $MAGIC Currency: $MAGIC serves as the reserve currency within the Treasure ecosystem. It holds utility within every game in Treasure and is used for trading on the marketplace. $MAGIC emissions primarily come from Treasure's flagship game, Bridgeworld.

• Trove Marketplace: Trove acts as the marketplace where all NFTs and in-game assets can be bought and sold using $MAGIC. Currently, it supports NFTs adhering to ERC-721 and ERC-1155 standards.

• MagicSwap: MagicSwap is an Automated Market Maker (AMM) that empowers cross-game economies within Treasure. It enables the swapping of tokens from different games and offers the opportunity to add tokens to liquidity pools for passive rewards.

Besides the infrastructure, the games on Treasure are quite unique as well. For example, AI Arena is a PVP fighting game where you have to train your characters using machine learning.

More Game Updates 🔥

• Fenix Games partners with Immutable to secure reliable blockchain infrastructure to support their top-tier game developers.

• The Beacon revealed future plans for the game with Alpha launch being the first and most important milestone.

• Aurory is going cross-platform by using its in-house inventory system, SyncSpace.

• Kings of the Ether announced a 3-week free-to-play event where players can win token rewards and NFTs.

• Pirate Nation revealed new public roadmap, highlighting customizable islands v1 is in the works.

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